AROMATOPIA : A paradise of scent.

A product name created for the first US department store fragrance line from Lancaster fragrances. 

Skus developed under this umbrella expressed the respective benefits with attitudinal destinations: Dreamland, Fast Lane, Pleasure Dome and Reflecting Pool.  Aromatopia was one of the first multi-sku, semiprivate label brands to penetrate the department store landscape.

Scope of work includes: Development of brand concept and name, product and sku naming construct and all package copy.

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OTHER BRAND NAMING AND DEVELOPMENT PROJECTS INCLUDE:

AVON beComing

Scope of work includes: Development of product and descriptor names, product concepts, all shade names, package copy and point of sale copy.

Project Highlights:

PACK YOUR BAGS :  De-Puffing Eye Gel

SKIN FUSION : Daily Essential Skincare

LIGHT DE-LIGHT :  Face Glistening Stick

GOING, GOING, GONE : Makeup Remover

BABY SEAT : Diaper Rash Ointment

BABY DUST : Softening Baby Powder

AVON mark.

Scope of work includes: Development of brand positioning and product concepts as well as all product and descriptor names, shade names and package copy.

Project Highlights:

HELLO, PRETTY : Spring Color Story

THE BODY SQUAD : Body Complexion Correctors

T-ZING : Fresh Brewed Lip Gloss

HOOK UPS : Modular, portable cosmetics concept

SCANDA-LASH : Hook Up Mascara

GLOW BABY GLOW : Hook Up Lip Gloss

METTALUSCIOUS : Lip Cream Hook Up

MINICURE : Nail Enamel Hook up

Additional Projects

THE HEALING GARDEN : Development of brand concept and name, sku names and naming construct and all package and collateral copy.

BODY TONICS : Development of brand concept and name, sku names and naming construct and all package copy.

COLORFULLS: Development of sku names and naming construct, descriptor names and all package copy.

MS. MANICURE, MS. PEDICURE, MR. GROOM: Development of product names and all package copy.