Think like a strategist. Write like a lyricist.
JUXT-SKA-POSE : The calculated jumble of ska music elements and poseur fashion.
This neologism, which reconciles all the worlds Gwen Stefani is involved in, shaped a verbal and visual world which helped her L.A.M.B. brand evolve from fashion to fragrance.
•••
Scope of work includes: Brand narrative.
Read the brand narrative below.
