A product name created for the first US department store fragrance line from Lancaster fragrances.
Skus developed under this umbrella expressed the respective benefits with attitudinal destinations: Dreamland, Fast Lane, Pleasure Dome and Reflecting Pool. Aromatopia was one of the first multi-sku, semiprivate label brands to penetrate the department store landscape.
Scope of work includes: Development of brand concept and name, product and sku naming construct and all package copy.