Think like a strategist. Write like a lyricist.
Scope of work includes: Development of product and descriptor names, product concepts, all shade names, package copy and point of sale copy.
Project Highlights:
HELLO, PRETTY : Spring Color Story
THE BODY SQUAD : Body Complexion Correctors
T-ZING : Fresh Brewed Lip Gloss
HOOK UPS : Modular, portable cosmetics concept
SCANDA-LASH : Hook Up Mascara
GLOW BABY GLOW : Hook Up Lip Gloss
METTALUSCIOUS : Lip Cream Hook Up
MINICURE : Nail Enamel Hook up