Scope of work includes: Development of brand positioning and product concepts as well as all product and descriptor names, shade names and package copy.
Project Highlights:
HELLO, PRETTY : Spring Color Story
THE BODY SQUAD : Body Complexion Correctors
T-ZING : Fresh Brewed Lip Gloss
HOOK UPS : Modular, portable cosmetics concept
SCANDA-LASH : Hook Up Mascara
GLOW BABY GLOW : Hook Up Lip Gloss
METTALUSCIOUS : Lip Cream Hook Up
MINICURE : Nail Enamel Hook up