Think like a strategist. Write like a lyricist.
Being Nancy Reagan’s go-to brand isn’t exactly a fashion claim to fame. By recasting St. John as the Accomplice of Accomplishment and the avatar of Golden Coast Glamour, the 'ladies who lunch' brand got taken seriously by both power dressers and fashionistas.
Scope of work includes: Brand narrative, archetype definition, print advertising, brand films, store experience, crm, web site content, digital activations, tone of voice for all digital platforms and social programs, ecomm and product knowledge.