Being Nancy Reagan’s go-to brand isn’t exactly a fashion claim to fame. By recasting St. John as the Accomplice of Accomplishment and the avatar of Golden Coast Glamour, the 'ladies who lunch' brand got taken seriously by both power dressers and fashionistas.
Scope of work includes: Brand narrative, archetype definition, print advertising, brand films, store experience, crm, web site content, digital activations, tone of voice for all digital platforms and social programs, ecomm and product knowledge.
This phrase forms the basis of the launch activation for Shiseido’s Synchro Skin Lasting Liquid Foundation. It is transforming a product with rave reviews but an undifferentiated positioning into a attention-getting movement.
Scope of work includes: Facebook, Instagram (posts and films), Twitter, Pinterest.
With a Knifeless Genius platform and a sharp tone of voice, a brand that had drooped like a bad facelift became Brandt New—getting its cutting edge and sales back to become #1 in Sephora.
Scope of work includes: Brand positioning, brand narrative, brand language, print advertising, brand films, crisis management.
An Art-Venturous tone of voice let the brand claim a unique brand territory: outdoor wear for the creative. By building a community of people who explore and inhabit the Imagine-Nation, the brand has built a vibrant life—from in-store to ecomm to social media.
Scope of work includes: Brand narrative and language, brand films, web site content, tone of voice for all digital platforms and social programs, store experience.
Why would anyone buy cut glass jewelry? Because with a Nextalgia-driven story line, Bijoux Boheme went from stepchild in the corner to the darker, more intriguing, more creative counterpart to its sister brand Swarovski.
Scope of work includes: Brand narrative.
Creating The Femme Fekkai, a woman who seduces with her hair…with French flair…gave a sleepy brand a salacious aura that took it from forgotten to front and center in social media and sales.
Nobody went to Marks&Spencer’s beauty department—until a Patriotic-Exotic brand narrative filled with fanciful and expressive neologisms defined it as an immersive destination not to be passed by.
Scope of work includes: Brand narrative, print advertising, in store signage, in store experience.
A New Edge For Pop Hair
Who cares about a swinging 60’s brand in a new millennium? No one. Unless it can take a position in the Vanguart.
Scope of work includes: Brand narrative and advertising.
Only a platform with the verbal rhythm and density of a hit song could help the Popstartist successfully and credibly bridge the worlds of fashion, music and fragrance.
Scope of work includes: Brand narrative.
By grounding the Radisson brand in Superhumanity, the “The Hotels Who Love To Say Yes” became noble, heroic warm and empathetic centers of heartland hospitality.
Scope of work includes: Brand narrative, crm, name development for amenities program.
Created Forward Beauty platform and advertising for Artistry Women cosmetics and skincare line. (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: A brand that never got any respect because of its selling channel became one of the top selling prestige skincare lines globally.
Created Win With Skin platform and advertising for Artistry Men skincare line. (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: Men came out of the closet in terms of their grooming habits. The entire lineup became an instant hit in all of Asia and beyond.
Created One And You’re Done platform and television advertising for Lab Series Pro LS line. (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: Transitioning the brand’s action and attitude from the locker room to the bathroom created a top seller.
Created Aging Is Optional platform and all package and collateral copy for N.V. Perricone, M.D. Cosmeceuticals. (Scope of work includes: All Packaging and Collateral Copy)
Result: What could have been another clinical derm brand became a new way to look at (not) getting old.
Generated names for a range of beauty clients, successfully UPSTO/TESS and countless internal Legal Departments in the process. Highlights include:
Scanda-Lash Mascara
Clean-A-Matic CleansingCloths
Hook Ups Cosmetic Connector Sysyem
Tru Lie Hook-Up Concealer
Glow Baby Glow Hook-Up Lip Gloss
Minicure Hook-Up Nail Doubles
Pack Your Bags Eye Gel
Just The Two Of Us Mother + Baby Fragrance
Skinfusion Anti-Age Series
Baby Seat Diaper Rash Cream
Tan On Demand Self Tanner
Glowtion Skin Brightener
Going, Going Gone Makeup Remover
Eye Site Eye Cream
Every Last Lash Mascara
Line Refine Lip Smoothing Treatment
Bodyvisions Innerwear
Pluscious Intimates
The Glass Slicker Lip Shine
Electro-Lights Lip Vitagleam
The Coffee Bar Fresh Perked Lip Gloss
Matte-Nificent Oil Absoring Powder
Cheat Sheet Oil Absorbing Microfilms
Tint, Tint Cheek Shine
Body Tonics Fragrance Line
Aromatopia Fragrane Line
The Healing Garden Fragrance Line
Scope of work includes: Development of product and descriptor names, product concepts, all shade names, package copy and point of sale copy.
Project Highlights:
HELLO, PRETTY : Spring Color Story
THE BODY SQUAD : Body Complexion Correctors
T-ZING : Fresh Brewed Lip Gloss
HOOK UPS : Modular, portable cosmetics concept
SCANDA-LASH : Hook Up Mascara
GLOW BABY GLOW : Hook Up Lip Gloss
METTALUSCIOUS : Lip Cream Hook Up
MINICURE : Nail Enamel Hook up
Scope of work includes: Development of brand positioning and product concepts as well as all product and descriptor names, shade names and package copy.
Project Highlights:
HELLO, PRETTY : Spring Color Story
THE BODY SQUAD : Body Complexion Correctors
T-ZING : Fresh Brewed Lip Gloss
HOOK UPS : Modular, portable cosmetics concept
SCANDA-LASH : Hook Up Mascara
GLOW BABY GLOW : Hook Up Lip Gloss
METTALUSCIOUS : Lip Cream Hook Up
MINICURE : Nail Enamel Hook up
A product name created for the first US department store fragrance line from Lancaster fragrances.
Skus developed under this umbrella expressed the respective benefits with attitudinal destinations: Dreamland, Fast Lane, Pleasure Dome and Reflecting Pool. Aromatopia was one of the first multi-sku, semiprivate label brands to penetrate the department store landscape.
Scope of work includes: Development of brand concept and name, product and sku naming construct and all package copy.
THE HEALING GARDEN : Development of brand concept and name, sku names and naming construct and all package and collateral copy.
BODY TONICS : Development of brand concept and name, sku names and naming construct and all package copy.
COLORFULLS: Development of sku names and naming construct, descriptor names and all package copy.
MS. MANICURE, MS. PEDICURE, MR. GROOM: Development of product names and all package copy.
Yes, guys care about these things. View the films for Aramis Lab Series Pro L/S All in One Face Treatment and Uomo Ermenegildo Zegna.
